Based in Gulf Breeze, Florida just yards away from the Gulf of Mexico, Beach Life America features coastal and beach inspired products and services. We feature local products and local artisans focusing on the laid back beach life America has to offer.
Beach Life America showcases beach decor, coastal decor, mermaids, sea turtles, flip flops, sea horses, dolphins, starfish, sea shells, and more.
Our headquarters is nestled between the beaches of Gulf Shores, Pensacola Beach, Gulf Breeze, Navarre Beach, Destin, Ft. Walton Beach, Okaloosa Beach, Mobile, and Panama City Beach. We feature exclusive beach and coastal inspired items from around the U.S. including Key West, Ft. Lauderdale, Clearwater, Myrtle Beach, South Beach, Miami Beach, Virginia Beach and more.
Beach Life America’s mission includes investing in the community through work programs, cash and merchandise donations, charities, public service and more.
Additionally, with the close proximity of five military bases to our headquarters, Beach Life America supports all of our military branches in a variety of ways.
The Beach Life America Team
SeaEO - Betsy
Betsy is an innovator and entrepreneur and loves the thrill of discovering new finds. She has a strong background of running a variety of small businesses.
Her energy is contagious.
She enjoys the beach life, especially snorkeling, scuba diving, boating and fishing at the beach.
Favorite Beach: Cape Hatteras, North Carolina
Director of Ecommerce and Surfing - Ashlyn
Ashlyn has a rich background in graphic layout and design, art, custom artwork, logo design, content development, costume design, and theater.
Her background includes studying physical theater at the prestigious Accademia dell’Arte in Arezzo, Italy. Following her 2016 graduation from South Arkansas University, she was employed with Disney in Anaheim, California.
Favorite Beach: Huntington Beach, California
Director of Flip Flops Innovation - Paul
Paul gained his marketing and leadership experience while he was Vice President of Operations for a Fortune 150 retail petroleum company with over 1,450 retail locations and over 6,000 employees. He has over 34 years experience in Operations, Marketing and Management.
He is an expert with Social Media, SEO, and SEM marketing and management. He conducted over 200 live marketing webinars in the last year.
He also serves as Chief Operations Officer for CenDyt, a company which specializes in website design, ecommerce, SMS text communication, social media marketing, direct advertising , and search engine optimization.
He is certified to facilitate 57 management and retail training seminars. He has developed and published proprietary management training seminars, webinars and presentations. He is a member of the National Society of Training and Development and a member of the American Society of Performance and Instruction.
He is a 2004 graduate of Harvard Business School Professional Management Development. He has also attended Purdue University and Tusculum College.
Favorite Beach: Key West, Florida